Vico e Campeggi alla Torre
April 6th- 13th 2025
Torre al Parco, Via Giuseppe Revere 2/4, Milano
During the Milan Design Week 2025 we collaborated with the design brand Campeggi to create the exhibition
'Vico e Campeggi alla Torre', designing the space and supporting them in the production of the images to promote
the exhibition and the new products presented.
All this was possible thanks to the collaboration with the Vico Magistretti Foundation and Zoll Studio, who took care of the archive material and the publication presented during the week
Campeggi celebrates its historic collaboration with Vico Magistretti by setting up a portable living room
inside the entrance of the Torre al Parco (a project by Vico Magistretti and Franco Longoni, 1953-56).
The installation is accompanied by a narrative that, through archival images, connects the stories behind the design
of the multifunctional objects with the architecture of the Torre al Parco.
The installation connects the recent restoration of Torre al Parco with the first release of the Vico Collection,
illustrating how both, while rooted in the past, are authentic expressions of contemporary design.
The portable living room features five multifunctional objects designed by Vico Magistretti and re-issued by Campeggi:
the foldable coat rack Broomstick Uno, the mobile bookcase Moma, the sofa-bed Oblò, the bed-sofa Ospite,
and the foldable chair Piccy.
“Tutto già c’è, è solo un po’ nascosto” is the book published alongside the exhibition on view at Torre al Parco.
It is a narrative of images and words, loosely inspired by the stories of multifunctional objects created
through the collaboration between Vico Magistretti and Campeggi.
A project presented by Campeggi in collaboration with Fondazione Vico Magistretti
Exhibition design by Small Small Space
Archive research and book design by zoll
Special thanks Tomaso Macchi Cassia
Product photographs and videos: Michele Foti with Layuhl Jang
Photo retouching: Francesco Paleari
Installation views: Marcello Maranzan
